Natalie Zfat is a Social Media Expert who has clients across the nation and around the world. She helps companies and individuals figure out social media on a personal level. We talked with her about ...

Running a celebrity fan page isn’t as easy as it looks. What looks like harmless fandom online often turns into a full-time, high-pressure commitment.

Did you buy a new pink dress to watch the Barbie movie, only to never wear it again? An Oura ring because your favorite TikTok influencer had it? A new pair of baggy jeans because '90s fashion is ...

Social media culture is simultaneously embracing viral positivity trends like the 'hallelujah' posts sparked by Justin Bieber’s Coachella set, while also fueling a counter-movement toward digital ...

Smaller shares get health information from social media and AI. When a breaking news event happens, 36% of U.S. adults say they typically turn first to their preferred news organization to get more ...

Forget panic buying, it’s more a case of FOMO – fear of missing out – that is increasingly leaving supermarket shelves bare ...

Which trends will define social media marketing this year? To find out, Emplifi conducted a survey of 564 marketers. An infographic (below) covers key insights from the research. It explores key ...

It’s commonly understood that a successful e-commerce strategy requires a paralleled social media strategy. Today’s consumers look to social media for detailed product information, proof of value and ...

Adding one specialist role to your digital marketing team could make all the difference in 2026, according to social media expert Nathan Jun Poekert. It’s a job title that, at most companies, may not ...