At 50, Apple’s legacy is not just global scale, but changing what technology feels like while building an ecosystem powerful ...

Apple has introduced a new App Store subscription model that allows users to pay for annual plans in monthly instalments, ...

This speculative innovation aims to enhance visual experience by creating a more immersive display compared to current ...

A shocking iPhone 18 Pro Max discovery reveals Apple’s first-ever variable aperture lens. Major camera updates coming in 2026 ...

John Ternus, Apple's incoming CEO, is a hardware guy, signaling Apple may be putting devices back at the center of its ...

CNBC’s Jon Fortt, who began covering Apple in 2000 when Steve Jobs dropped the “interim” from his CEO title, shared his ...

From a scrappy startup to the iconic tech titan, Apple celebrated its 50th anniversary on April 1. Apple is one of the few companies to pass the $4 trillion mark in market value. Part of its secret ...

Is the iPhone 18 getting a price hike? From surging RAM costs to the new iPhone Ultra, see why Apple's 2026 lineup could cost ...

Apple, the California-based technology company, announced this week it would be expanding its Houston-based facility to begin U.S. production of its Mac mini computers. According to Apple, this ...

Some would call me an Apple fan boy. A long time ago, exasperated by another computer operating system, I switched to what Apple then called the Power Book (with Mac OS) and I’ve never looked back. I ...

Apple CEO Tim Cook said during a town hall the release of Apple Maps in 2012 was a "humble pie" moment for the company, ...

Apple's then-CEO, Steve Jobs, introduces new colors for the iPod Nano during a product announcement in San Francisco in September 2008. (Paul Sakuma | AP) In his new book, Apple: The First 50 Years, ...